Name: Imagen Magazine. Descripton:Imagen Magazrne, a professionally-produced, spanish publication, is the most effective way for advertisers to reach the 6.5 Billion dollar Hispanic market in the state of Utah. The rnagazrne is now published one time a month. A Growing Population Utah Hispanics represent the fastest-growing segment of the state's population, with I38% growth in the last ten years between 1990 and 2000. Utah's estimated 360,000 Hispanics account for more thanI5%o of the entire population. This diverse group of bilingual- speakers represent a remarkable economic force in Utah. The overall income of Hispanic households in the state has been steadily increasing, along with their disposable income. lJntil now, however, the only way for advertisers to target this group has been through newsprint-quality tabloids. Imagen Magazine is Utah's only professionally- produced, full-color Lifestyle rrrragazrne, For companies looking to impress and attract Utah's important Hispanic audience, Imagen Magazine offers a unique opportunity. Imagen Magazine issues are distributed free along Utah's Wasatch Front. The balanced advertising to editorial ratio of the publication allows yow ad stand out wherever it's placed. Display and "increasing foot traffic business" advertising In addi- tion to display advertising, each issue of Imagen Magazine offers a unique "high foot trafltc business" section, featuring coupon-type ads, at discounted rates-an ideal opportunity for smaller companies to grow.