Name: Red - Research Emotion Design. Descripton:RED stands for: Research, Emotion, Design. Our mission at RED is to achieve Customer Clarity. RED strives to see things through your customers’ eyes. The color red is used to portray strong emotions such as passion, excitement, frustration, and anger. Emotions play a key role in consumers’ behaviors. Every product sells best at an emotional leverage point. We have helped clients such as Browning Guns, Norbest Turkeys, Cessna Aircraft and Noni Juice discover how their products sell because of emotion. RED brings Fortune 500 emotional research within the grasp of every customer. RED would like to do the first step in this process for you for FREE.