Name: Ski Utah. Descripton:The Utah Ski and Snowboard Association is a non-profit trade organization founded in 1975 with the aim of promoting Utah’s ski and snowboard industry. Our membership represents resorts, lodging, transportation, retail, restaurants and other ski or snowboard related services. The Utah Ski and Snowboard Association is governed by a 21-member board of directors elected from its membership. Ski Utah is the marketing firm owned and operated by the 14 statewide ski resorts that make up the Utah Ski & Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. Ski Utah publishes an annual Ski Utah Winter Vacation Guide which is distributed to 400,000 skiers and snowboarders each season. Ski Utah also maintains the SkiUtah.com and RideUtah.com. The Ski Utah Snow Report, compiled each morning by Ski Utah staff, is distributed to hundreds of media outlets throughout the country, posted on both websites, and recorded on a hotline for skiers and snowboarders. The snow report is also available throught the Ski Utah iPhone and Droid applications.