Name: Jewels By Park Lane. Descripton: Founded in Chicago in 1955 by Arthur and Shirley LeVin, Jewels by Park Lane defines 'The American Dream'. As the world's leading direct sales jewelry party plan company, Park Lane proudly offers exceptional quality jewelry that is backed by an unconditional guarantee.The matching value Bonus Item for customers, the Five Star hostess reward program, and the opportunity to have a home-based business as a Park Lane representative are just a few of the extraordinary incentives that make Park Lane an industry leader. As it has for fifty years, it all begins with the jewelry!Jewelry expresses your mood, your attitude, your personality. Jewelry places your signature on your outfit. If you are in search of the perfect gift, jewelry is always appreciated and appropriate. Fashion-forward, unique, and exquisitely handcrafted, many Park Lane creations are inspired by world-renowned designers. Wear Park Lane jewelry with pride, and you will sparkle with beauty and confidence everywhere you go!