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A Winning Promotional Plan: New Website Makes Contest Marketing a

Simple Game

With the arrival of Botoa on the marketing strategy scene, businesses have

access to a creative, effective, and easy-to-use tool: a platform for contest

marketing. Botoa recognizes that the spirit of competition drives not only

business owners, but customers as well. And once a company creates a

contest and offers a prize, everyone wants to “play the game.”

Botoa clients reap five immediate benefits through contest marketing:

boosted brand awareness

improved sales

engaged customers

increased loyalty

captured content

Users create contests following well-guided steps on the website. Theme,

rules, prizes, advertising, and sub-marketing options are determined as the

contest is set up.



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