90% of Google searches will be answered with video content within the next couple years. Websites without videos will drop down in the search results pages so that Google can give preference to websites with fresh video content in them.
Every business should have an opening 2 min video on their website showing potential clients who they are going to be working with. It will put a Human side to your internet presence which is the preference of google searchers who have to decide between so many companies that do the same thing.
I've shot over 400 videos for companies like REALTOR.com, Mario Lopez, Heidi and Frank at KLOS 95.5 Los Angeles, and many small businesses who understand the necessity of video content on their website.