GuestAware was developed by a hotel manager with the purpose of helping travelers stay at hotels which have proper hiring practices. It allows the user to be able to search a destination, and see certified hotels (which background check their employees) sort to the top of their inquiry. Aside from being the first and only company to have created a site for this niche market, GuestAware also arranges background checking services for hotels as well. This allows GuestAware to be of service to both travellers, and hotel clients. All business is performed directly off of the web site.